Amid a swirl of new products and wall-to-wall marketing, consumers become insensitive to messages that don’t rivet attention immediately and convey crucial information, all while stoking a passion to buy. Schawk sees creative design within a larger context, developing brand design and product packaging that commands share of mind and heart because it dares to be original while meeting but the requirements of brand deployment as well. A big idea is no longer a big idea if it cannot be executed properly.
Schawk’s brand creative capabilities are delivered through Anthem Worldwide, Schawk’s strategic design division, and are supported by Schawk’s specialty creative groups, which offer retail marketing/content creation, dimensional imaging, photography, creative retouching, brand compliance and large-format printing.
Whether blazing the trail with entirely new branding design or producing compelling adaptive design to strict guidelines, Schawk's creative is delivered with world-class design skills and an awareness of all the moving parts.
Our approach helps create brand passion and maximize brand impact. It also helps protect design integrity throughout brand implementation. Often, design as envisioned by its creators is diluted when mechanical art files are retrofitted in production and pre-press to make the designs printable. Our deep institutional skills prevent this, even as our process avoids costly to-market delays from additional rounds of client approvals.
Access the full range of Schawk creative services via the links to the left.