Strategy, no matter how insightful and rigorously developed, is not what connects consumers deeply to brands. While strategy must be sound and developed to meet the brand’s business objectives, it is the creative expression of the strategy – the brand design – that forms strong emotional connections that resonate with consumers.
As part of the design process, Anthem Worldwide, Schawk’s strategic design company, develops creative strategies that are capable of realizing transformative ideas. At Anthem, an intelligent creative vision guides the brand design/package design process. This vision creates opportunities that frame a vivid interpretation of the strategy.
A Brand's Essence
The brand design process begins with the visualization of a brand’s essence, using positioning to demonstrate the brand’s unique competitive advantage in the marketplace. As part of this visual articulation process, a number of deliverables are created that use images to add depth and context to the brand’s positioning, essence and cultural context.
With opportunities defined, Anthem’s world-class brand design team creates visual and verbal elements that capture a brand’s positioning, orchestrating a compelling message across brand touchpoints. It includes the creative development of core visual and verbal elements and begins with ideation and exploration.
As part of its intelligent creative vision, Anthem also provides brand system design services – the comprehensive application of the brand identity and key visuals into a dynamic system across one or multiple brand touchpoints.
Anthem’s world-class brand design capabilities help create compelling brand experiences, consistently.