Content Creation

The retail environment has never been more important. Whether it’s online, offline or in-store, it’s where products are scrutinized more than ever by consumers prior to spending their hard-earned dollar. It’s where brands must make their strongest impact to win at purchase.

Moving shoppers toward these multi-channel points of purchase requires the kind of expertise that helps companies achieve faster and better results from offline and online promotional media. This is precisely why leading multi-channel retailers choose Schawk Retail Marketing.

Schawk Retail Marketing’s deep retail experience, streamlined processes, advanced technology and superior creative execution make it uniquely qualified to help retailers gain a competitive edge in an increasingly demanding retail world.

Our services include:

Global Asset Integration

Consultation, Creation, management and delivery of media-neutral photography, CGI, retouching and product copy, for consumer brand touchpoints.

Photography

Global studios, comprehensive services, talent and workflow-friendly studio floor plans. Our objective is to create an emotional connection with the product and desire to buy through an image when you can’t touch and feel the merchandise.

360° spin photography

Allows shoppers to pan and rotate product images while zooming in. Enhances the online browsing experience, allowing consumers to examine a product online much as they might if they picked it up in-store. Can boost conversion rates and improve return rates.

CGI and Retouching

From the simple to the complex. Color matching to image manipulation.

Copywriting

Media-neutral product copy that works hard to communicate product information briefly in a compelling manner.

In-store creative

Schawk’s in-store creative supports store identity, brand campaigns, seasonal promotions and private label brands at the shopper’s final point of decision.

Circulars

Combining our workflow efficiency and deep retail knowledge, we deliver a high volume of promotional circular pages, driving consumers into store every week.

Catalogs

Schawk Retail Marketing is one of the largest U.S. catalog resources, deeply experienced in apparel, footwear, accessories, and hard lines.

Additonally, Schawk offers a software product to help multi-channel retailers manage retail campaign performance. Among other capabilities, this software product allows users to manage and execute retail promotional inventory management, budget and campaign management, promotion planning and tracking as well as KPI reporting.