A brand's ability to project a compelling presence often depends largely on the images used to communicate to consumers. It is perhaps the most potent opportunity an advertiser and packager has to make an emotional connection with a consumer.
On packaging, it means a mouthwatering image of food, one that is so rich, colorful and vibrant that it tickles the salivary glands of shoppers. In the world of beauty, hair care and cosmetics, it means flawless skin tones, dead-on color matching and the creation of an aspirational longing in shoppers. In other non-food categories, it means enhancing light, sharpening reflection and adding or bringing out textures to make photography burst through media. And in the world of advertising, it often means creating an effect that wouldn't be possible to shoot; bringing an unforgettable visual element into a campaign; often one that helps bring the core of the creative concept to life.
When images are artistically finessed and technically executed with precise color, sharpness, texture and a little bit of magic, they resonate emotionally with consumers. The package jumps off the shelf, the advertising bursts through the clutter. It makes the product look good enough to eat, wear and use. The very best images help make the brand, product and advertising not just trustworthy but memorable. This helps advertisers and marketers gain a competitive edge in the marketplace.
Recognized as experts for exceptional creative retouching and skilled technical execution, Schawk's creative imaging group is known for helping art directors and brand managers fully realize a brand's vision in packaging and advertising – at home, on the go, at the store and on the shelf.
Our media-neutral, digital services include:
- Creative retouching
- Sensitive retouching for beauty and cosmetics brands
- Photorealistic CGI
- Image compositing and special effects
- Advanced color correction/matching
- Global color standard creation
- Animated images for use in kinetic media
Art Directors Rely On Schawk
Many of the world's most demanding brands and art directors rely on Schawk and our retouching studios for creative retouching. Our clients include many of the world's largest advertising agencies as well as the world's largest beauty products company, a world leader in personal care products and one of the world's giants in hair care. Their digital retouching requirements and expectations are all familiar territory to Schawk, and we are no stranger to meeting the deadlines of advertising agencies, the expectations of brand managers and the rigorous specifications of package printing.
In fact, the work of Schawk's creative retouching group has not gone unnoticed by industry associations like the AAAA (American Association of Advertising Agencies), which asked to be briefed on the cutting edge work we are doing in CGI. Creative retouching is an important part of Schawk's delivery of brand point management.