Dimensional Imaging

Schawk’s 50+ year history in managing color behavior under the most demanding circumstances—line colors and substrates in the packaging world and four-color process in the advertising world—is part of what separates Schawk from others in creating superior quality dimensional images that help create compelling and consistent brand experiences for consumers. This is the real value that Schawk brings to the process of creating 3D digital images and physical “hero” sales samples. No software product or press can do this all by itself. Brand owners have often turned to Schawk after attempting to do this in-house with an off-the-shelf software product or with a vendor who is skilled at using a certain technology but does not have the knowledge of color, packaging, or substrates that Schawk has.

3D Digital Imaging
Schawk’s services in 3D digital imaging focus on creating high definition 3D images of packaging art that may be re-purposed or re-expressed across many brand touchpoints from point-of-sale displays and planograms to advertising campaigns and corporate approval processes. These images are always first-generation so resolution quality is never compromised, even if the image is used in large format applications or if the angle needs to be re-positioned to meet unique creative requirements in the execution of advertising and promotion materials. Schawk’s library of wireframes already includes standard packaging shapes which further accelerate the process of converting flat artwork into vibrant 3D images.

We also work closely with brand managers who use Schawk’s 3D imaging expertise to more quickly and cost-efficiently explore new product and packaging delivery system structures prior to engaging in costly fabrication. We are also experienced in using these images to create brief animations that wordlessly demonstrate new product innovations that clients use to sell their ideas internally inside their own organization. Leading edge software in the hands of Schawk’s highly skilled and experienced artists render color, photographic quality, lighting and reflections, substrates and texture and environmental and tactile effects in ways that deliver stunningly sharp, emotionally compelling and consistently executed color images.

Physical Packaging Prototypes/Sales Samples/Comps
Schawk’s services in physical, conceptual packaging prototypes/sales samples/comps uses advanced digital web printing technology and complete finishing and lamination services for virtually any substrate to create color-correct “hero” packaging sales samples, mock-ups/comps using multiple finishes. We have a fully certified HACCP food filling room and the ability to produce short-run production samples which clients have used for testing in “live” market and consumer research trials. These clients have gained additional value by achieving better objective research because they were able to reduce subjective data points.

Physical packaging prototypes also give shape to brand managers’ new product visions, helping them sell their ideas internally, while offering a tactile experience that supports the rigors of the approval process. Schawk can even personalize mock-ups/comps (text and images) that are used at corporate events to generate enthusiasm and pride in soon-to-be-launched new products. The same process may also be used to personalize packaging for special “limited edition” consumer promotions, on demand, based on the outcome of an event or to help sell in co-marketing ideas to retailers.

Schawk also excels at being able to identify all the brand touchpoints in which sales samples/mock-ups/comps can play a value-added role and can propose workflow synergies that optimize multi-departmental coordination and reduce redundant steps and costs. Ultimately, what sets Schawk apart from others in the creation of physical, packaging prototypes/sales samples/comps is the ability to offer superior quality innovations that maximize time-to-market and cost-efficiencies.

OUR CLIENTS
Our clients include two of the world’s leading consumer products companies, the world’s biggest soup maker, the world’s #1 soft drink brand, and the world’s largest confection/snackfood company.