Page Layout

Printed catalogs remain an important brand touchpoint for many marketers. While catalogs are under increasing pressure today to perform, they face additional challenges ranging from rising paper and postage costs to concerns about environmental sustainability. And while new media continue to become more attractive to marketers as alternative ways to reach consumers, catalogs continue to play a vital role in incenting consumer purchase – driving consumers online to complete transactions.

Often, printed catalogs, with their lush photography, are where consumers are “sold” on a product. In many ways, it is still the best way for consumers to “touch” a product they haven’t purchased yet. As part of brand point management, Schawk offers comprehensive services to catalog marketers that include page layout and the optimization of imagery for cross-platform use online and offline, as well as other integrated premedia services.

Our clients include many well-known multichannel direct marketers in categories that range from upscale cookware and furniture to private label women’s casual apparel and specialty foods and outerwear. Because catalogs are such important vehicles in the consumer’s decision-making process and because Schawk has more than 50 years of experience in managing color, we can provide superior sample matching services.

While matching merchandise item colors precisely to the actual product is typically more challenging to do online than in print, Schawk is equally comfortable preparing files to match merchandise colors. This helps catalog customers make decisions that they will be satisfied with and reduces the risk and cost of returned merchandise to the catalog marketer.