Consumers place their trust in brands. Respecting and maintaining that trust means ensuring that the brand experience is always compelling and always consistent with the brand's personality, tone, values and graphic standards. Making sure that this connection is as tight as it can be is what keeps brands powerful and keeps their value to a company's balance sheet consistent and strong.
We Understand Brand Requirements
To be compelling, the consistent expression of a brand requires the following components:
- Brand standards and guidelines that help everyone from employees to advertising agencies understand what the brand is and what it is not
- A system for implementing the branding properly when it is applied to brand touchpoints
- A clear process executed by a dedicated global brand team for counseling anyone touching the brand on its proper application and use.
Schawk's brand standards experts offer comprehensive brand compliance services – such as brand training, brand support and brand management – to help companies protect the investment they make in their brands-which is especially important during weak economic periods.
These services include
- Global brand help desk and process management
- Online and interactive brand training
- Brand audits
- Design reviews
- Template creation and management
- Asset fulfillment
- Stock and original photography sourcing
We've been brand support, brand management and brand training for the #1 business consulting brand in the world as they continue to gain significant brand value. Our major clients also include the #2 financial payment system in the U.S.