Schawk’s five-decade history in managing color behavior under the most demanding circumstances – line colors and substrates in the packaging world and four-color process in the advertising world – is part of what separates Schawk from digital prototyping companies in creating superior quality dimensional images that help create compelling and consistent brand experiences for consumers. This is the real value that Schawk brings to the process of creating 3D digital images that software product or press can do by itself.
Brand owners have often turned to Schawk after attempting to do this in-house with an off-the-shelf software product or with a vendor who is skilled at using a certain technology but does not have the knowledge of color, packaging or substrates that Schawk has. We are recognized experts in 3D packaging and 3D packaging design.
3D Digital Imaging
Schawk’s services in 3D digital imaging focus on creating high definition 3D images of packaging art that may be re-purposed or re-expressed across many brand touchpoints, from point-of-sale displays and planograms to advertising campaigns and corporate approval processes. These images are always first-generation. This means resolution quality is never compromised, even if the image is used in large-format applications or if the angle needs to be re-positioned to meet unique creative requirements in the execution of advertising and promotion materials.
Schawk’s library of wireframes already includes standard packaging shape, which further accelerate the process of converting flat artwork into vibrant 3D images. We also work closely with brand managers, who use Schawk’s 3D imaging and 3D packaging expertise to more quickly and cost-efficiently explore new product and packaging delivery system structures prior to engaging in costly fabrication.
We are also experienced in using these images to create brief animations that wordlessly demonstrate new product innovations that clients use to sell their ideas internally. Leading-edge software in the hands of Schawk’s highly skilled and experienced artists render color, photographic quality, lighting and reflections, substrates and texture and environmental and tactile effects in ways that deliver stunningly sharp, emotionally compelling and consistently executed color images.
Our clients in 3D packaging, 3D packaging design and digital prototyping include two of the world’s leading consumer products companies, the world’s biggest soup maker, the world’s #1 soft drink brand, and the world’s largest confection/snackfood company.