Interactive Services

Translating brands effectively to interactive and online touchpoints starts with preserving the brand’s integrity so it can deliver fully on the power of its promise in an increasingly powerful medium. Creating a compelling and consistent brand experience requires the expertise to synthesize brand standards, creative concepts and technological functionality.Schawk offers executional expertise in interactive services, leveraging its brand compliance capabilities, creative skills and its deep history in color management with a variety of technological capabilities. Schawk is fully capable of translating big creative ideas to interactive touchpoints through the following executional services:

• Flash & interactive presentations
• Microsites
• Online banner advertising
• Mobile media optimization
• E-mail/newslatter campaigns
• Web widgets
• iphone applications

Often, the challenge for brand owners is to bridge the gap between creative agencies who often are less skilled in media production technology and interactive agencies who, while creative, often don’t fully grasp branding and design standards. Schawk can help bridge this gap by:

• Acting as an executional partner to help traditional advertising agencies realize their creative in interactive mediums while remaining true to the brand’s personality, promise and standards.
• Acting as an overflow resource to agencies and in-house interactive groups at consumer products companies.
• Using brand imagery, assets and standards as a springboard to creative ideas that are appropriate for interactive media.

As more and more attention and marketing budgets shift to online and interactive brand touchpoints to reach an exponentially growing consumer base, more attention will need to be paid to how the brand experience is translated. With growing opportunity comes increasing complexity. Schawk helps it clients deliver compelling and consistent brand experiences by providing exceptional executional interactive services.