Printed catalogs remain an important brand touchpoint for many marketers, and page layout is a crucial factor in effective catalog marketing. While catalogs are under increasing pressure today to perform, they face additional challenges ranging from rising paper and postage costs to concerns about environmental sustainability. But while new media continue to become more attractive to marketers as alternative ways to reach consumers, catalog marketing continues to play a vital role in incenting consumer purchase – driving consumers to brick-and-mortar stores and online to complete transactions.
Often, printed catalogs, with their lush photography, are where consumers are “sold” on a product. In many ways, it is still the best way for consumers to “touch” a product they haven’t purchased yet. As part of brand point management, Schawk offers comprehensive services to catalog marketers that include catalog design, page layout and the digital asset management for cross-platform use online and offline, as well as other integrated premedia services.
Top Catalogue Marketing Clients
Our catalogue marketing and circular design clients include many well-known multichannel direct marketers in categories that range from upscale cookware and furniture to private label women’s casual apparel and specialty foods and outerwear. Because catalogs and circulars are such important vehicles in the consumer’s decision-making process and because Schawk has more than 50 years of experience in managing color, we can provide superior sample matching services.
While matching merchandise item colors precisely to the actual product is typically more challenging online than in print, Schawk is equally comfortable preparing online files to match merchandise colors. This helps catalog customers make decisions that they will be satisfied with and reduces the risk and cost of returned merchandise to the catalog marketer.