Prototyping
Being able to touch a new product through its packaging before the product is launched is a very compelling brand experience⎯for both consumers and retailers. Schawk can help product manufacturers and their brand managers and marketers do both.
We offer prototyping services that range from color-correct hero comps and sales samples to filled product in new packaging that meets food safety standards enabling short-run “live” market tests. What better way to get authentic feedback from consumers than by allowing them to experience the new product the way it was meant to be experienced? This helps achieve better objective research by reducing subjective statements of intention.
The package we create for limited market research tests are scannable, functional and retail-ready. We’re able to print, fill and seal in our HACCP recognized food filling facility. We use advanced digital web printing technology and offer complete finishing and lamination services for virtually any substrate.
We also have variable data printing capabilities which can be used in a variety of ways such as:
- Personalizing packaging to sell in to retailers
- Testing different messaging on packaging
- Testing multiple sizes at different price points
- Motivate salespeople at new product launch kickoffs
Additionally, Schawk can help brand managers and marketers make better decisions faster when they are considering modifying the size of an existing package or the substrate its printed on. Essentially, we can provide a very solid “first look” at what the impact might be, very quickly. It can also be helpful to sell in a new idea that may require modification of current manufacturing capabilities.
We also offer color-correct hero-comping services for packaging mock-ups required for commercial TV and photography shoots, “live” media/PR opportunities and sales samples for new product launches. These physical packaging prototypes may also be used to give shape to brand managers’ new product visions, helping them sell their ideas internally, while offering a tactile experience that supports the rigors of the approval process.
Schawk also excels at being able to identify all the brand touchpoints in which sales samples/mock-ups/comps can play a value-added role and can propose workflow synergies that optimize multi-departmental coordination and reduce redundant steps and costs. Ultimately, what sets Schawk apart from others in the creation of physical, packaging prototypes and sales samples is the ability to offer superior quality innovations that maximize time-to-market and cost-efficiencies.
