SCHAWK!

Consumers Demand Before They Buy

Today, consumers expect everything and compromise on almost nothing. They want a more efficient, more informed, more personal shopping experience — at all points in the decision-making process. For brands and retailers, this requires airtight strategy, creative excellence and flawless execution. Through brand point management, Schawk® delivers all three.

Strategic

Compelling and consistent do not happen without strategy. There must be objective insights (through brand and channel audits and audience analysis) and instinctive insights into human behavior for a brand's message to resonate with demanding shoppers at all touchpoints — to compel purchase. For all this to happen rapidly, effectively and efficiently, there must be a technology-based, streamlined, go-to-market process. Schawk offers:

• Leading-edge brand, audience and brand-architecture development
• Special insights and deep relationships with manufacturers and retailers
• Brand strategy and development through Anthem, a Schawk Strategic Design company
• Industry-leading business process consulting from Schawk's Digital Solutions group to advance strategic go-to-market goals

Creative

Whether blazing the trail with entirely new branding or producing compelling adaptive design to strict guidelines, Schawk's creative is delivered with world-class design skills and an awareness of all the moving parts. Our creative capabilities are delivered through several practices, comprising Anthem and Schawk's specialty creative practices. Schawk offers:

• Award-winning packaging design through Anthem
• Broad retail-marketing expertise
• Creative imaging that offers exquisite retouching
• 3D imaging that explores structural design opportunities, dimensionalizes packaging art and manages 3D image libraries
• Creative solutions that offer comprehensive brand adaptation and brand compliance services

Executional

Schawk's premedia business leverages more than 50 years of knowledge and experience in imaging, technology, workflows and the most demanding of brand touchpoints — packaging — to deliver unparalleled quality and efficiency in color management, print management and vendor management to a diverse range of industries. Schawk offers:

• Vast premedia capabilities in offset, flexo and gravure that support consumer brands, advertising agencies and business-to-business companies
• Deep enterprise skills, including industry-leading workflow and digital-asset-management systems
• A global footprint for all services