Brand Development

Creating and developing brands is where brand point management begins. Brands don’t assert themselves in the marketplace – and in the hearts and minds of consumers – without a rock-solid strategy supported by incisive research.

Every day, Anthem Worldwide, Schawk’s strategic design company analyzes, articulates and develops brands for the world’s biggest and most valuable brands. Strategy begins with a great idea informed by fresh and salient marketplace, category and consumer data. Anthem partners with clients to optimize brands and articulate a core positioning that supports overall business objectives.

Anthem seeks authentic insights for their power to drive compelling experiences that create stronger bonds between brands and consumers. This award-winning agency believes that inspired ideas and effective execution are not mutually exclusive. While their values and processes ensure that the creative idea is not compromised through pragmatism, but empowered by it.

The strategic services provided by Anthem include:

• Brand analysis: the assessment of category, competitive, consumer, and brand data to uncover areas of opportunity for the brand that meet specific business objectives.
• Brand articulation: the robust articulation of the brand idea, driven from consumer insights, that thoroughly captures the competitive advantage of the brand and its intended meaning in the hearts and minds of the consumers.