Campaign Planning

What comes out of a campaign has a lot to do with went into its planning. When it comes to planning promotional and marketing campaigns that connect with consumers meaningfully online and offline, Schawk’s retail marketing experts can help maximize ROM (Return on Marketing).

Formerly known as Ambrosi, a leader in retail marketing for more than 30 years, and recognized by Advertising Age as one of the Top 50 direct marketing agencies, Schawk Retail Marketing brings innovative strategic insights to some of the world’s largest retailers.

Using a client’s proprietary qualitative and quantitative data, data from third-party providers such as Simmons, Lexis-Nexis and In-Store Marketing Institute, plus audits that we conduct, Schawk Retail Marketing is able to help its clients plan effective retail promotional and marketing campaigns as part of a brand point management solution.

Schawk Retail Marketing can help stores advance or hold same-store sales with fewer promotions, drive traffic using advertising circulars and catalogs with fewer pages, identify less-costly formats while maintaining or boosting impact, identify new target segments and test new creative, formats and promotional techniques for their ability to generate response.

Working together with clients, Schawk Retail Marketing helps build customer leads, loyalty and relationships online and offline to help companies create compelling and consistent brand experiences that get results.