Retail Practice

Schawk Retail Practice has been partnering with retailers to develop brands and brand experiences that change the competitive landscape. With unparalleled access and control in the shopping experience, today’s retailers have an unprecedented opportunity to command brand loyalty and share-of-cart. Schawk delivers stellar brand strategy, brand development, retail strategy and retail consulting for top brands worldwide.

Schawk Retail Practice has helped these retailers re-think their approach and achieve deeper customer loyalty and greater measureable business results. Our brand strategy and retail strategy experts help our clients create proprietary brand portfolio experiences that simplify and improve shopability, heighten brand familiarity and build brand – and store – loyalty.

And our retail consulting experts play a major role in helping our retail clients govern their brands, long after launch. Schawk Retail Practice, led by both retail and CPG brand strategy experts, consults on strategy, design and execution on store brand development and large-scale retail strategy deployment.

Schawk Retail Practice has effectively managed hundreds of thousands of SKU’s for 15 markets worldwide, including the U.S., the UK, China, Japan, Malaysia, India and Canada. In 2009, Schawk completed over 15,000 retail SKUs in China alone.

We may be consulted throughout the entire process of brand strategy and brand development, from retail strategy through brand governance and print management services, and we may be engaged at any point in the process.
 

Business Strategy
Retail business direction and development focus

Brand Strategy
Strategy for brand and portfolio growth

Operations Strategy
Resources and systems plan

Operations Management
Cross-functional process and team management

Design Strategy
Comprehensive design solutions and guidelines

Product & Packaging Planning
Parameters for manufacturing and printing excellence

Printing and Product Manufacturing
Delivery of the finished product

Design and Deployment
Integrated deployment

Print Management
Meeting quality specifications