Retail Practice

Schawk’s Retail Practice has been partnering with retailers to develop brands and brand experiences that change the competitive landscape. With unparalleled access and control in the shopping experience, today’s retailers have an unprecedented opportunity to command greater brand loyalty and share-of-cart.

We have successfully helped retailers re-think their approach and deliver deeper customer loyalty and greater measureable business results. We help develop proprietary brand portfolio experiences that simplify and improve shopability, heighten brand familiarity and build brand - and store - loyalty. And we have played a major role in helping retailers govern their brands, long after launch.

Our Retail Practice, led by both retail and CPG experts, consults on strategy, design and execution on store brand development and large scale deployment. Schawk’s Retail Practice has successfully managed hundreds of thousands of SKU’s for 15 markets worldwide, including the U.S., the UK, China, Japan, Malaysia, India and Canada. In 2009, Schawk completed over 15,000 retail SKUs in China alone.

We may be consulted throughout the entire process of brand development, from business strategy through brand governance and print management, and we may be engaged at any point in the process.

Business Strategy
Business direction and development focus.

Brand Strategy
Strategy for brand and portfolio growth

Operations Strategy
Resources and systems plan

Operations Management
Cross-functional process and team management

Design Strategy
Comprehensive design solutions and guidelines

Product & Packaging Planning
Parameters for manufacturing and printing excellence

Printing and Product Manufacturing
Delivery of the finished product

Design and Deployment
Integrated deployment

Print Management
Meeting quality specifications