Creativity & Innovation
A business’s real assets are its ideas. Creativity is the development of novel ideas while innovation is the process of commercializing those ideas. The Industrial Economy, which gave rise to the Knowledge Economy, is now evolving into the Creative Economy. Human beings are no longer subservient to machines or data. People and their capacity to break free of habitual thinking to create new associations between old ideas are the driving force behind creativity and innovation. Transformative ideas need to be driven by an intelligent creative vision. This vision guides the development process in ownable and profound directions with a vivid interpretation of the strategy and inspiring design catalysts.
This is just one of the things that Anthem Worldwide, Schawk’s strategic design company, brings to the table. As the only global strategic design firm that integrates great ideas with world-class execution, Anthem doesn’t just ensure that creative ideas work in theory, it ensures that they become a reality. But creativity and the pursuit of commercializing big ideas should be present in some form throughout all areas of a company’s business.
At Schawk, we help organizations bring new ideas to their business – all focused on bringing new products and the promotional material that surrounds them to market across brand touchpoints at home, on the go, at the store and on the shelf. We bring new ideas to workflow processes, software products, retail marketing, color management, large format printing, project management and every other area of our business operations.
We believe that at the end of the day, the ability to maintain a leadership position will be based largely on people, and the organizations that are culturally able to reinvent themselves again and again are the ones that will survive.