By most measures, the greatest opportunity for new business growth is in Asia, especially India and China, which are the engines of growth in the rapid transformation of our global economy. With more than 2.5 billion “new consumers” now eager to buy, the opportunity to bring new products, services and brands to new marketplaces is unprecedented. The flip side of such unprecedented opportunity is the unparalleled complexity that comes with it. By almost every measure, doing business in emerging markets is getting very tricky.
The multi-layered complexity involves numerous languages and social classes, diverse traditions and different sociocultural behaviors, different flavor preferences and unique consumer need states, not to mention governmental regulations and a fragmented distribution network. Local knowledge and global expertise is required to help a brand navigate its way successfully to market.
Schawk offers everything a brand needs in order to grow confidently in emerging markets: a footprint that puts experts in strategy, design and execution on four continents linked by technology and processes that help shrink time, distance and cost while maximizing brand impact and consistency. Schawk is no newcomer to these emerging markets either, having owned and operated business units in Asia since 2002. The synergies Schawk is able to achieve in brand point management will directly strengthen the power of your reach in emerging markets and around the world.