Great ideas don’t just happen into the marketplace by themselves. It’s actually a long and complex road from idea to marketplace. Experience also shows that even the best ideas – especially the best ideas – are often compromised in the rough-and-tumble world of practical application. When this happens, what was once a big idea in inception usually is no longer a big idea by the time it hits the marketplace. The compromising of a big idea can happen in small, incremental, insidious steps.
There are many steps that make up a very complex process: it starts with the hand-off of the concept file and often ends with print management. All along the way, your providers can either enhance or detract from the final product. Colors could be slightly off, images not quite sharp, even layouts slightly modified. The risk of this increases exponentially when a brand is global. The end result is a loss of brand impact in the marketplace. Schawk’s deepest roots are in execution, and today it is an acknowledged world leader in superior premedia services, from complex file preparation to color management, technology solutions, vendor qualification and more.
Moreover, Schawk’s commitment to new technologies has earned it trusted positions with worldwide software, hardware, color, materials and reproduction authorities that strive for consistency and excellence on press. We bring more than 50 years experience in executional excellence to the process of bringing brands to market across different touchpoints. To help companies create compelling and consistent brand experiences.