The most valuable brand in the world is reported to be worth more than $58 billion dollars. This brand is recognized worldwide for many reasons, but mostly by its key visual property and its color. It’s no accident that this brand’s color is managed and faithfully reproduced worldwide across a spectrum of unique variables; substrates, printing presses, technology, processes, etc. All these variables are controlled by the brand point management services provided by Schawk.
Scores of global brands entrust Schawk with the protection and development of their brand assets worldwide, with complete consistency. Global brand consistency is important for a few key reasons. Studies show that one of the most important visual cues for consumers is a brand’s color. Most people tend to see color, before they see shapes and type. Consistent color aids in the consumer’s shopping and decision-making process. Red = “my brand”, which earns its way right into the shopper’s cart.
Consistent color also serves to reinforce brand authenticity and the consumer’s trust in a brand. While brand counterfeiting techniques become more sophisticated, a consistent use of the right color can signal the real thing. This is very important in helping to blunt brand counterfeiting which sometimes can have life or death consequences for consumers because the products, not legitimate, may actually be harmful to people. Product counterfeiting can of course increase litigation potential for a company.
While Schawk cannot stop brand counterfeiting, we do have the knowledge, experience, processes and technology in place to help blunt its progress while helping companies create compelling and consistent brand experiences all over the world.