Operational efficiency is really about harnessing and directing the energy of people. It requires the synthesis of people, processes and technology in a global market that grows increasingly more complex and challenging by the day. It has a direct effect on how quickly and cost-efficiently companies can bring innovative new products to market to meet the insatiable consumer demand for these products. It impacts profitability, market share and environmental sustainability. Schawk, an expert in business process efficiency for consumer brands and pharmaceutical companies, understands this.
To maintain a leadership position, companies must be customer-focused and market-driven while improving the efficiency of their own graphics operations. Organizations everywhere are challenged to achieve higher levels of business process efficiency in their premedia and production operations as one means of coping with global competition and pricing pressures.
These challenges are especially tough during weak economic periods. Bringing innovative new products to market is more important than ever for growth to balance cost reduction. A lack of operational efficiency due to poor communication among an organization’s different departments and partners, typically the result of a siloed approach to supply chain management, keeps many companies from reaping the benefits of sustainability initiatives.
Operational efficiency is built into Schawk’s delivery of graphics services for brands, synthesizing brand development and brand deployment. Not only does this result in delivering more compelling and consistent brand experiences across touchpoints, but it does so while bringing new products – and the advertising and marketing that surrounds them – to market more quickly, potentially delivering a first-mover advantage while reducing total workflow costs.