Strategic Formulation

Brands are essentially differentiating business platforms for growth. Because brands have lifecycles, they are created and launched; eventually they mature, and in more cases than not, eventually they die. Along the way, brands face increasingly complex challenges and at a much faster pace than they ever have before. New brands, newly repositioned brands, new products in a brand line and newly acquired brands remain a company’s most important assets for present and future growth.

The key to maximizing brand opportunities and overcoming brand challenges lies in sound strategic development. Anthem Worldwide, Schawk’s strategic design company, uncovers insights that help companies create compelling and consistent brand experiences that deliver a competitive advantage. Anthem partners with clients to optimize brands and articulate core positioning that supports overall business objectives. These ideas are informed by fresh and salient marketplace, category and consumer data.

As part of the brand analysis process, Anthem performs an assessment of category, competitive, consumer and brand data to uncover areas of opportunity for the brand. Driven from consumer insights, Anthem delivers a robust articulation of the brand idea that thoroughly captures the competitive advantage of the brand and its intended meaning in the hearts and minds of consumers.

Finally, transformative ideas need to be driven by an intelligent creative vision. Anthem’s vision guides the brand development process in ownable and profound directions with a vivid interpretation of the strategy and inspiring design catalysts.

As part of a brand point management solution, Schawk also offers business process consulting services through the Schawk Digital Solutions group. These services support the software we sell to help companies meet strategic business issues through the use of enterprise workflow and content management products. Schawk also offers strategic insight into the development of retail marketing campaigns through its retail marketing group. Schawk Retail Marketing serves the needs of many top retailers offline, online and in-store.