Sustainability isn’t a goodwill gesture – it’s a business strategy that benefits our environment and the bottom line. Protecting our planet by altering how we develop and bring new products and services to market and maintaining profitability are no longer viewed as mutually exclusive.
Environmental sustainability has become an imperative for most businesses; the challenge is in maintaining profitability. When it comes to packaging, recent studies confirm two general points. One, that there’s a gap between the intentions and actions of most companies as they struggle to implement environmental practices and maintain profitability; and two, that many consumers are skeptical of environmental claims, seeing them at best as unverifiable and overly generalized. The good news is that this represents an opportunity for product manufacturers to build greater consumer trust in their brands.
This process starts with brand strategy and design, the single greatest point of impact in developing an authentic sustainable approach to brand messaging and packaging. Anthem Worldwide, Schawk’s strategic design company can provide guidance during this stage of the brand and package development process.
The process continues through out all phases of a brand’s lifecycle. Schawk’s graphics lifecycle management solution, BLUE™, created by Schawk Digital Solutions, enables many of the world’s largest companies to streamline workflow processes and reduce cycle time, cost, materials and environmental impact. Our large-format printing capabilities enable Hollywood film studios to create environmentally sustainable outdoor campaigns.
Additionally, our Los Angeles facility has received chain-of-custody certification from the FSC (Forest Stewardship Council). This enables Schawk to assure its clients that when they request that the paper used to print their materials includes a specific percentage of post-consumer waste, be recyclable,or be FSC-certified, this can be documented all the way through the supply chain. To further our sustainability efforts, Schawk is also a member of the Sustainable Packaging Coalition.
Our own operations all over the world continue to use clean production technologies and follow best practices for environmental protection. This makes Schawk a good business partner, especially in those parts of the world where local businesses may not be required to operate in this manner. Schawk operates every day with the understanding that the products it generates, the counsel it provides to its clients and the decisions it makes about operating practices impact our environment. As an industry leader, we believe that being environmentally responsible requires a shift in consciousness.