Travel and Transportation

Of all the challenges the travel and transportation industries face these days, the three most top-of-mind with consumers are safety/security, delays and energy. At the heart of these issues, especially in a weak economy, is the ability to move people and goods from one destination to another as cost-efficiently as possible.

The travel and tourism industry is being hit especially hard, struggling to survive while continuing to provide a familiar brand experience to consumers. This industry is very dependent on beautiful, lush, colorful imagery in advertising to sell its services. These images have to work overtime in today’s economy to get people out of their homes and into their air carriers.

In an industry governed as much by logistics and Mother Nature as by federal oversight agencies, airlines are used to reacting immediately to the changing conditions around them. Schawk provides globally integrated strategic, creative and executional services to the travel and transportation industries and their advertising agencies, delivering these nimbly, rapidly and consistently.

Schawk has helped major advertising agencies around the world create compelling and consistent brand experiences that hinge on Schawk’s executional expertise. In one case, Schawk enabled a London ad agency for a major European airline to make major last-minute changes to an airport advertising campaign.

Schawk’s expertise in executional areas such as production, project management and media asset management even allows agencies to delay advertising reservation commitments and secure more favorable rates closer to publication. Plus, it allows big concepts to remain big concepts and not get compromised during the executional phase.