On the Go
The average consumer experiences 3,000 brand messages a day – astounding. But large-format branding has a break-through advantage. Billboards, posters, bus shelters, building wraps – they rivet attention and create instant affinity thanks to their size, locations and intense messaging.
And the bottom-line results are excellent when the message accords with a product’s other brand points.
Schawk understands this. In practical terms, the unusual formats of these mediums put emphasis on premedia and production. There are special demands on photography, retouching and vendor management to ensure that these mediums leverage their inherent advantages consistently.
In strategic and creative terms, these vehicles are both a special challenge and a special opportunity. Images, colors and proportions that work in small formats don’t necessarily translate to large. Large-scale design is a rigorous discipline unto itself. This calls for experts – experts who understand that with bold delivery and quick payoff, large-format messages can crystallize a brand image already forming in a shopper’s mind. Or they can be that great first impression that spurs curiosity, interest, affinity.
This is brand point management.
Schawk’s people are both experienced and on the cutting-edge. We understand color, substrates, press tolerances, quality, longevity, cost – and can generate a solution that fits budgets and executes on strategy around the globe. And,if you like, we can print it 16 feet wide and as long as a football field!