In the category of brand point management, Schawk's global portfolio of strategic, creative and executional capabilities are focused on a powerful point — a brand touchpoint: that moment when a shopper experiences a brand's essential message most intimately. Schawk knows that when brand touchpoints are compelling and consistent, they create a bond in consumers, an affinity — a desire — for the goods and services they need. We deliver compelling and consistent brand experiences at home, on the go, at the store, on the shelf.
The home is suddenly a new territory for brand marketing. Familiar as some of the marketing methods are, technology, media and lifestyle changes now call for entirely new in-home strategies.
The average consumer experiences 3,000 brand messages a day — astounding. But large-format branding has an advantage. Billboards, posters, bus shelters, building wraps — they rivet attention and create instant affinity thanks to their size, locations and intense messaging.
The store: so familiar, yet it's the powerful new untapped medium in brand strategy. Retailers and manufacturers work non-stop today to influence the shopper's in-store experience. They know that the store is where shoppers become buyers and where profits are made.
The shelf is ground zero for product marketing today. It is where shoppers are most engaged with a product and most prepared to buy. To succeed at all, a brand has to turn shoppers into buyers right here.
For more information, please contact us: info@schawk.com.
To learn more about how we do this, please see our services.
Brand Point Management Whitepaper
Download | pdf | 804K
Global Presence
Schawk operates from offices all over the U.S., Canada, Mexico, Europe, U.K., Asia Pacific and Australia.
See our locations
Get Acrobat Reader
From Adobe.com