For years, consumers products companies and their big national and global brands “owned” store shelves, setting the agenda inside retail stores – until retail companies realized the value of creating their own national brands, using these and co-branding opportunities to set their retail chain apart from others. Progressive retailers have learned their lessons well from leading consumer products companies.
This is just one of the challenges facing consumer products companies today. The rising cost of commodities and fuel are others, as is the environmental sustainability issue. But these might actually be less complex than the challenges posed by consumers demanding new product innovation at a faster pace and the growth opportunities in emerging markets that require delicate nuance in design and messaging. This requires the ability to manage highly complex workflows, sporadic distribution and the needs of very heterogeneous populations – even in the same country.
Time to market and corporate agility are essential for a consumer products company to meet many of these challenges. Schawk has been helping consumer products companies get their new products and brands to market quickly, consistently and efficiently for more than 50 years. Many of the world’s biggest consumer products companies rely on Schawk every day, and the most progressive companies seek Schawk out for a total brand point management solution – a synthesis of strategy, creative and execution across numerous brand touchpoints – integrated via industry-leading technology solutions. Others choose Schawk for one or more of our services and products.
The most complex and demanding brand touchpoint – packaging – described by one consumer products giant as the first moment of truth, is Schawk’s “sweet spot.” Starting more than 50 years ago, Schawk focused on packaging. The expertise we have developed and acquired over the years has allowed us to transfer this knowledge and experience to other brand touchpoints at home, on the go, in the store, on the shelf.