Each movie that comes to your local cineplex is a unique brand. And the life of these brands initially have very short lifecycles. These days, if a movie isn't a bonafide hit in its first weekend at the box office, it's usually considered a failure. While the movie continues to earn revenue overseas, from pay-per-view and DVD rentals and purchases, its biggest money-making moment passes over a single three-day weekend. One shot to earn blockbuster status.
The entertainment industry is faced by many challenges these days ranging from rising ticket prices to brand counterfeiting. It is vital that studio campaigns for movies create the excitement and interest required to get as many consumers as possible into theater seats on opening weekend.
Schawk offers comprehensive services to help film studios maximize the impact of their promotional campaigns in the marketplace. These services include-but are not limited to-large format printing, fulfillment and installation, creative retouching, production, premedia and media content management systems. Additionally, Schawk can provide environmentally sustainable options.
Movies are creative products, the result of artistic collaboration among many different professionals. Their standards for how this creative product is promoted to consumers is very high. Colors must be vibrant and consistent from poster to billboard to standee in every neighborhood and theater. The studios, spending millions of dollars to market the movie, wants to ensure that quality is maintained while the highest levels of efficiency are delivered.
Schawk is familiar with the demands and dynamics of the media and entertainment industry and can provide solutions that deliver impact, consistency and efficiency to marketers, while helping marketers create uniquely compelling and consistent brand experiences for consumers.
Presently, Schawk's clients include four of the six major film studios.