High Tech & Electronics

The high tech and electronics industry may be the most dynamic and fastest changing in the world. Advances in technology, which continue to accelerate, hasten new-product obsolescence. And when a breakthrough product finally does reach the consumer marketplace, it is almost instantly commoditized as competitors flood the market with “me too” versions. All of this, and the historically low margins earned by manufacturers on consumer electronics, mean that getting to market rapidly – especially first – is key to capturing sales and market share. Schawk offers integrated brand development and brand deployment services that immediately improve speed to market, marketplace agility and operational workflow efficiency.

While the challenges to manufacturers and service providers are numerous, the window of opportunity based on consumer desire is wide open. Consumers' appetites for products and services that enhance their lifestyles and their ability to manage their personal and professional lives continue to grow. Video gaming revenues are growing, cell phones and smart phones are packed with more and more features and device connectivity is a major driving force behind everything from social networking to productivity growth. Productivity is at the heart of Schawk’s brand development and brand execution services, including our proven graphics management software for brands. 

With its integration of branding, design and prepress/premedia services, Schawk can help new products get to market in the fastest, most effective and cost-efficient manner while helping companies create compelling and consistent brand experiences – especially during the most critical stage of the new product lifecycle – at launch.