Retail equals purchase. Whether it’s online or offline, in-store or out-of-store. Whether it’s a regional department store, a big-box chain, a specialty retailer or a neighborhood grocery store. It’s where consumers act on their brand preferences, their product needs and their individual desires and aspirations.
Connecting with consumers effectively at retail continues to grow more complex as media choices continue to expand and evolve and consumers have more ways of avoiding advertising. Mobile marketing is significantly on the rise as is social networking. Phones have been transformed into multimedia devices. As the media landscape continues to fragment, it is also ushering in an era of personalization on a level never before seen. Think direct marketing at its most direct. And think of point-of-purchase as multi-points of purchase.
That’s just getting to consumers with a message. Ultimately, it’s about understanding what motivates purchase and the dynamics of different media. Schawk works with major retailers of all kinds to help them create compelling and consistent brand experiences that lead to purchase. In many cases, we work with retailers and consumer products companies, facilitating discussion that results in new ideas that neither group would have imagined by itself.
Anthem, Schawk’s strategic design company, and Schawk Retail Marketing together offer specialized expertise to retailers. Anthem has overseen complete brand architecture and repositioning assignments for major retailers and Schawk Retail Marketing has overseen comprehensive multichannel retail marketing campaigns for major specialty retail chains. Schawk can provide a total brand point management solution or it can deliver any combination of its integrated strategic, creative and executional services to clients.