Travel & Transportation
Of all the challenges the travel and transportation industries face these days, the four most top-of-mind with consumers are safety, security, delays and energy. At the heart of these issues, especially in a weak economy, is the ability to move people and goods from one destination to another with maximum cost efficiency.
The travel and tourism industry has been hit especially hard, working to thrive while continuing to provide a familiar brand experience to consumers. This industry is very dependent on beautiful, lush, colorful imagery in advertising to sell its services. These images have to work overtime in today’s economy to get people out of their homes and into their air carriers. Schawk provides brand development and brand deployment services for the graphics this industry depends on.
In an industry governed as much by logistics and Mother Nature as by federal oversight agencies, airlines are used to reacting immediately to the changing marketplace conditions around them. Schawk provides globally integrated strategic, creative and executional services to the travel and transportation industries and their advertising agencies, delivering these with agility, efficiency and consistency.
Schawk has helped major advertising agencies around the world create compelling and consistent brand experiences that hinge on Schawk’s brand deployment expertise. In one case, Schawk enabled a London ad agency for a major European airline to make major last-minute changes to a significant airport advertising campaign.
Schawk’s expertise in graphics deployment areas such as production, project management and digital media asset management even allows agencies to delay advertising reservation commitments and secure more favorable ad rates closer to publication. Plus, it allows big concepts to remain big concepts and not get compromised during the brand deployment phase. Talk to Schawk for additional details.