At the Store

The store; so familiar, yet it’s the powerful new untapped medium in brand strategy. Retailers and manufacturers work non-stop today to influence the shopper’s in-store experience. They know that the store is where shoppers become buyers and where profits are made.

Fully, three-quarters of purchase decisions are now made in-store, and a similar share on impulse. This gives retailers a newfound power today – and they’re exercising it. No longer able to count on space for traditional POP materials, brands must create more eye-catching and interactive displays. But this depends on a superior relationship with retailers, who allocate such space judiciously.

Schawk knows the store. It’s been our territory for years. At a major toy retail chain we brought an iconic board game “out of the box” and into co-branded life-sized interactive displays that kids and their parents couldn’t resist. We guided a major U.K. retailer of gourmet food products to strong new distribution relationships with two large U.S. chains.

We completely re-engineered the brand architecture for a major food chain’s store brands, with excellent bottom-line results. We’re in a unique position to guide both retailers and brands to greater profits, individually and through innovative collaboration that saves development time and marketing dollars.

Five decades of partnership with the biggest CPGs and top retailers has made us experts -- in research and brand auditing to understand shopper behavior and ensure competitive differentiation … in in-store merchandising that demands to be utilized … and in key execution areas like premedia, graphics lifecycle management and large-format printing, to ensure a compelling and consistent brand message.

In-store marketing is a brave new world. Creating compelling and consistent brand experiences in every one of the instances described here requires strategy, creative and execution on local, regional, national and global levels. We’re not intimidated by the rough-and-tumble world of retail; we walk those aisles with confidence.

This is brand point management.