Brand Management Technology
Schawk is a premier provider of brand management technology, including workflow and collaboration software, digital asset management technology and graphics lifecycle management software.
Brand management technology is vital for the efficient creation, effective deployment and confident expansion of brands in the marketplace today. Optimizing graphics workflows and the creation and utilization of brand assets through brand management technology allows consumer brands to reach their full marketing potential through compelling and consistent brand experiences across consumer touchpoints globally.
Integrated Software for Brand Development and Management
Brand management technology is integrated software and services that help almost any consumer-facing company manage, execute and track the processes by which its brand assets are turned into marketing materials in multiple media. Logos, photography, illustrations, packaging labels, dielines, brochures, POS/POP, advertisements, presentations, sales collateral – these assets are the building blocks of brand development, and brand management technology helps ensure that they are leveraged fully, efficiently and profitably.
Brand management technology includes workflow software and graphics lifecycle management software, including digital asset management software and collaboration software. This encompasses artwork management, copy management, workflow management, soft (or online) proofing and KPI reporting.
Schawk brand management technology is built around a sophisticated digital “library” that houses definitive brand assets and allows appropriate users access. Digital asset management software enables this library and makes it dynamic, productive and efficient to use.
Software Backed by Schawk Experts
The technology goes further by housing dynamic project timelines and empowering in-house and vendor participants to execute all phases of a project on-brand, on-brief and on time, including strategy, design and execution across premedia and printing.
Collaboration software, workflow software, artwork management software and graphics lifecycle management software are key here. And with Schawk, this software is backed by experts in development, implementation, training and maintenance – all Schawk employees.
Schawk brand management technology allows crucial participants – from brand managers to designers to legal counsel to printers – access to project materials at the right time for consideration and approval. And it issues reports on progress, digital asset use, even ROI.
Today’s economy demands cost savings, efficiencies, accuracy, agility and speed to market. For consumer-facing brands, these can’t be maximized without brand management technology, which brings full efficiency to the branded-materials process through digital asset management, artwork management, workflow management and more.