Brand management technology is vital for the efficient creation, effective deployment and confident expansion of brands in the marketplace today. Optimizing graphics workflows and the creation and utilization of brand assets through brand management technology encourages consumer brands to reach their full marketing potential through compelling and consistent brand experiences across consumer touchpoints globally.

Brand management technology is integrated software and services that help almost any consumer-facing company manage, execute and track the processes by which its brand assets are turned into marketing materials in multiple media. Logos, photography, illustrations, packaging labels, dielines, brochures, POS/POP, advertisements, presentations, sales collateral – these assets are the building blocks of brand development, and brand management technology helps ensure that they are leveraged fully, efficiently and profitably. Brand management technology can carry out digital asset management, copy management, workflow management, soft (or online) proofing and reporting. Simply put, brand management technology is built around a sophisticated digital “library” that houses definitive brand assets and allows appropriate users access.

The technology goes further by housing dynamic project timelines and empowering in-house and vendor participants to execute all phases of a project on-brand, on-brief and on time, including strategy, design and execution across premedia and printing. It allows crucial participants – from brand managers to designers to legal counsel to printers – access to project materials at the right time for consideration and approval. And it issues reports on progress, asset use, even ROI.

Today’s economy demands cost savings, efficiencies, accuracy, agility and speed to market. For consumer-facing brands, these can’t be maximized without brand management technology, which brings full efficiency to the branded-materials process.