Campaign Performance Manager
Campaign Performance Manager (CPM) is a purpose-built solution designed to enable marketers and advertisers to affordably make precise measurements, forecasts and plans to maximize their return on marketing. CPM can manage campaigns across all brand touchpoints and accurately track the ongoing expenses compared to the campaign budget.
CPM is a role-based software application that delivers a complete solution where significant revenue is driven by marketing campaigns that involve multiple media outlets such as print, video and internet. Built on Schawk Digital Solutions’ FlexSmart™ technology architecture, CPM enables powerful, robust, comprehensive and flexible campaign performance management features at a fraction of the cost of other marketing resource management competitors. With CPM, your team can have all the information about every campaign in a simple and intuitive format and in one place.
