Copy Management System

Consider for a moment the complexities of ensuring a designer receives all of the correct copy elements for the creation of a new artwork and how these elements are managed when new versions of the artwork are created. Next, consider the amount of copy that is shared across multiple artworks, whether it is the same ingredient panel on different sizes of a pack, the same romance copy across a line, the same warning label across a product category, the same corporate address and 1-800 number and so on. Schawk’s BLUE artwork management software features a powerful dynamic copy management module that addresses these issues.

Managing copy from various sources (legal, marketing, product development, regulatory) is time-consuming and error prone when the process is managed through e-mail, word documents, excel spreadsheets and a variety of other communication channels, with a limited audit trail.

The Schawk dynamic copy management system allows organizations to manage all of these copy elements. Acting as a copy repository for all work in process and approved copy, Schawk’s CMS provides a single location for all copy owners and approvers to input and approve copy in all required languages, globally.

Additionally, the copy management system links each copy element to all artworks that use the copy, creating a "one-to-many" relationship. Now, instead of managing the same copy multiple times based on the number of artwork it appears on, each copy element is stored and maintained only once, reducing the effort required for managing copy and ensuring consistency.

Further, using Schawk’s Media Platform eXchange™ (mpX), copy elements can be pushed automatically to the artwork they are linked to. mpX is an XML-based system that accepts data from the copy management system and routes it to the corresponding artwork. mpX has been purpose-built to receive, manipulate, transform, manage, audit and export data destined for the graphic arts and packaging production supply chain.

Key features of BLUE’s dynamic copy management system:

  • Central location for managing and approving copy
  • Ability to manage translations in a side-by-side view
  • Warnings for character limits
  • One-to-many relationship (copy-to-artwork)
  • Ability to see impact of a copy change based on the artwork it exists on
  • Automated transfer of copy to corresponding artwork
  • Increased copy consistency and quality
  • Error reduction in copy
  • Simplified management of multiple languages
  • Artwork updates in a more cost effective and timely manner
  • Increased speed to market

Schawk’s BLUE graphics workflow software is five powerful modules; its dynamic copy management system is helping major consumer and pharmaceutical brands ensure quality and consistency worldwide.