Amazon.com opened its doors online in 1995. They posted net sales of $511,000 in its nearly 6 months of operations. In 2014, online retails sales worldwide are expected to hit $1.5 trillion. Clearly, in the intervening years, how consumers shop and make purchase decisions has drastically changed.
But when it comes to packaging, most of the attention that goes toward it still goes to the printed packaging that sits on shelves in-store.
Especially in a rapidly expanding e-commerce market, marketers need to provide customers with an online experience that is as true as possible to the product they would choose at the physical store shelf.
Your brand can and should look as flawless on the digital shelf as it does in stores. Are you ready to take control of your e-content supply chain? These are the top seven questions you need to be able to answer.