When labeling errors occur, stock prices can plummet overnight, so it is extremely important for companies to understand how to reduce the likelihood of costly recalls and avoid legal issues altogether.
Packaging and labeling errors account for more than half of product recalls. And the time spent identifying and correcting these errors is the biggest cause of pharma products not shipping on schedule.
Since the FDA’s proposal to revise the Nutrition and Supplement Facts Labels, manufacturers and brand owners in the food and beverage space have been exploring new ways to prepare and turn the update into a competitive advantage.
Take a look at your brand online, across multiple retailers. Do you have control over its appearance, information and timeliness on the digital shelf? Can shoppers buy with the same confidence as they buy in-store?
Consumers have made it clear that they want better, more transparent food and drink labeling. Brands that update their labels with these shoppers in mind have a unique opportunity to get ahead of the competition.
It’s not easy being a product package. There’s a lot of pressure to perform. You have to grab the attention of your consumers on the shelf and online. You have to convey a trusted brand name. And, you have to comply with stringent regulatory information. It’s like walking a tightrope – one misstep and your brand could be doomed.