Some of the biggest brands in the world are already taking advantage of this.

A very interesting blog post by an Indian packaging company points out that online retail makes far too little use of the hard-working assets that make packaging such a key influencer of shopper decisions in-store. With recent studies suggesting that packaging influences roughly three-quarters of all in-store grocery purchases, why are influential package assets rarely seen online?

Recent research makes it clear that the distinctions between desktop computers, laptops, tablets and smartphones are disappearing. It might be more accurate to say that the interrelationships are expanding. But we still wonder if researchers are drawing the most useful conclusions. Let’s explain.