Bruce Miller, VP of Product Development at SGK, recently contributed to the first 2016 issue of Patterns, a collection of expert-driven content regarding the trends of start-to-finish brand performance.
There’s no denying it, the prospect of “no cost” or “free” services can be extremely enticing. But when it comes to protecting brand standards and the integrity of your products’ printed packaging, marketers and brand owners must fully consider how the “free prepress” myth could impact brand integrity and your bottom line.
The Food Label Modernization Act (FLMA), which is set to be finalized in early 2016, represents a fantastic opportunity for brands to gain a competitive advantage, says Bruce Levinson, VP of Client Engagement at SGK.
A very interesting blog post by an Indian packaging company points out that online retail makes far too little use of the hard-working assets that make packaging such a key influencer of shopper decisions in-store. With recent studies suggesting that packaging influences roughly three-quarters of all in-store grocery purchases, why are influential package assets rarely seen online?