Forever Ink: Go Inside the Development of a Tattoo Skincare Brand

You know tattoos are a serious business when an innovative skincare company unveils a line of products specifically for the ink crowd. Anthem Worldwide handled creative strategy and design across all media for Forest Labs’ Forever Ink brand. The result was striking.

See and hear the creative story from Mark Ringer, Anthem’s Executive Creative Director, UK & Europe. Forever Ink: Hearts, Minds and Skin, Thursday, June 27, 2013, 1:00 p.m. EDT. Ringer will explain how Anthem Worldwide:

• Worked with David Beckham’s tattoo artist
• Redefined Forever Ink’s business purpose
• Launched Forever Ink into “mainstream subculture”
• Created a “big idea from the shelf out” that has driven sales despite limited marketing funds

You can learn valuable branding lessons from this case study of a most unique product. Register now for Forever Ink: Hearts, Minds and Skin.