Packaging that simply sits on the shelf and doesn’t talk to the Internet will soon be anachronistic. Through digitally empowered packaging, brand owners and retailers have the opportunity to win — driving consumer engagement and product transparency, while gaining brand loyalty.
A Connected Package offers additional functionality beyond traditional packages. While brand owners are expected to provide an increasing amount of product information on-pack with limited space, Digimarc Barcode represents opportunity for brands to deliver in a more usable format through digital connectivity.
Is your packaging saying all that it could?
In SGK’s next BrandSquare webinar, join Digimarc’s Larry Logan, chief marketing officer, as he explores new possibilities for digitally empowered packaging that ensure better consumer engagement now and, best yet, a brand advantage in the future.
Be sure to register and tune in, Thursday September 22, 2016 at 1-1:30PM EDT.
Register now for Larry Logan’s BrandSquare webinar “Winning Customer Loyalty Through Digitally Empowered Packaging”
About Larry Logan: Larry Logan enjoys more than 30 years’ success in marketing and creativity, repeatedly developing brands that become the industry leaders in their respective markets. Prior to his position with the creators of the Digimarc Barcode, Logan developed a storied career as a creative director and marketing heavyweight for companies such as Agio, Playboy, WebMD, among others, and has been profiled in such publications as The Wall Street Journal, Advertising Age, and The New York Times. The World Brand Congress has selected him as among its 100 Most Influential Global Marketing Leaders.