It’s no secret that the holiday season is the most competitive time of the year for both online and brick-and-mortar retailers. Our advice? The sooner you plan your holiday strategy the better your results will be.
Through an in-depth analysis of 2013’s promotional activity across a variety of marketing channels and retailers, we’ve assembled a to-do list for a winning 2014 Holiday Strategy.
“Putting your shoppers completely at the center – truly understanding their lives and designing merchandise, messaging and promotions from their perspective is the difference between success and failure in retail. This especially true for holiday retail,” says Lou Bart, SVP, Client Services at Schawk.
Learn why you should use every channel to connect with your shoppers and how rethinking Cyber Monday can drive online and store traffic. Download Countdown to Holiday 2014 Starts Now: 5 Timely Tips for Success.