Update 10/3/13: Read 7 Tips To Win The Retail Holiday by Lou Bart in MediaPost's Marketing Daily.
The 2012 holiday season saw mixed results in the retail industry. Some retailers demonstrated strong growth, while others experienced declines. However the fact remains, success was directly tied to strategic planning throughout the year, best practices and innovative initiatives centered around who else – the customer!
“No retailer has ever failed by understanding their customer and putting them at the center of their advertising & marketing plans. However the opposite is true – many retailers have failed by seeming to ignore their customers. With so many choices, retailers need to work harder than ever to win customers every week,” says Lou Bart, SVP Client Services at Schawk.
Here are seven straightforward, actionable tips for retailers to get customer-focused and win big this holiday season.