Managing print quality is part of being an equity-driven brand. Making good choices about an approach to print quality can be difficult — picking the right partners and keeping the process simple can be the key to your success.
As many of us are all too aware, major brands are reporting slow, to no growth. Over a 12-month period, 62 of the top 100 brands reported a decline of 4.4%, while 90 of the top 100 brands lost market share within their category overall.
Packaging that simply sits on the shelf and doesn’t talk to the Internet will soon be anachronistic. Through digitally empowered packaging, brand owners and retailers have the opportunity to win — driving consumer engagement and product transparency, while gaining brand loyalty.
With the entire food and beverage industry making mandatory label updates, Packaging Digest interviewed Carol Best, senior vice president, client engagement, SGK on the brand owner’s role in making the most of the FDA Nutrition Facts label change.
At its 2016 Top 100 Supplier Conference, Keurig Green Mountain, Inc. (Keurig), a personal beverage system company that has revolutionized the way consumers create and enjoy beverages, announced the recipients of its first annual Supplier Recognition Awards.
When labeling errors occur, stock prices can plummet overnight, so it is extremely important for companies to understand how to reduce the likelihood of costly recalls and avoid legal issues altogether.
Packaging and labeling errors account for more than half of product recalls. And the time spent identifying and correcting these errors is the biggest cause of pharma products not shipping on schedule.
Since the FDA’s proposal to revise the Nutrition and Supplement Facts Labels, manufacturers and brand owners in the food and beverage space have been exploring new ways to prepare and turn the update into a competitive advantage.
Bruce Miller, VP of Product Development at SGK, recently contributed to the first 2016 issue of Patterns, a collection of expert-driven content regarding the trends of start-to-finish brand performance.
Take a look at your brand online, across multiple retailers. Do you have control over its appearance, information and timeliness on the digital shelf? Can shoppers buy with the same confidence as they buy in-store?
Smart brands know that the root cause of the nutrition facts panel update is not political. It’s consumer-driven. There’s a groundswell need for greater transparency and education surrounding the food industry.
There’s no denying it, the prospect of “no cost” or “free” services can be extremely enticing. But when it comes to protecting brand standards and the integrity of your products’ printed packaging, marketers and brand owners must fully consider how the “free prepress” myth could impact brand integrity and your bottom line.
At Schawk, there’s nothing we cherish more than our relationships with our clients. Our offices across the globe are constantly looking for ways to strengthen those partnerships by enabling our clients to meet their strategic goals and objectives.
The Food Label Modernization Act (FLMA), which is set to be finalized in early 2016, represents a fantastic opportunity for brands to gain a competitive advantage, says Bruce Levinson, VP of Client Engagement at SGK.
Consumers have made it clear that they want better, more transparent food and drink labeling. Brands that update their labels with these shoppers in mind have a unique opportunity to get ahead of the competition.
The e-commerce market is rapidly exploding – in the last year alone the amount consumers have spent online increased by 11.2%. From customers moving online to do their weekly shopping, to consumers browsing comparison sites on their smartphones and tablets, the digital shelf is becoming just as important as the physical shelf.
Whether you’re a printer or a brand manager, color consistency is non-negotiable. You need to be sure your prints are depicted accurately across multiple printing types and substrates – brand integrity depends on it. That’s where G7 comes in.
U.S. and European regulatory bodies are handing brand owners a prime opportunity to grow their brands. Yes, regulations in force in Europe and pending in the U.S. do mean more work for brands: privately, major brands have told us that as many as a quarter of their U.S. labels will need complete redesign if current FDA proposals become a reality in the next 12 to 18 months.
It’s no secret that the holiday season is the most competitive time of the year for both online and brick-and-mortar retailers. Our advice? The sooner you plan your holiday strategy the better your results will be.
Growing nutritional awareness combined with new requirements for more prominently displayed nutritional facts – it’s a recipe for greater consumer engagement with packaging. Some brands will see this as a challenge to be overcome. Others will see it as an opportunity.
Amazon.com opened its doors online in 1995. They posted net sales of $511,000 in its nearly 6 months of operations. In 2014, online retails sales worldwide are expected to hit $1.5 trillion. Clearly, in the intervening years, how consumers shop and make purchase decisions has drastically changed.
It’s not easy being a product package. There’s a lot of pressure to perform. You have to grab the attention of your consumers on the shelf and online. You have to convey a trusted brand name. And, you have to comply with stringent regulatory information. It’s like walking a tightrope – one misstep and your brand could be doomed.
An extremely busy season of summer sport has kicked off, and this year in particular, sponsors and partners around the world are in the midst of launching their global marketing campaigns to capitalize on the buzz.
The 2012 holiday season saw mixed results in the retail industry. Some retailers demonstrated strong growth, while others experienced declines. However the fact remains, success was directly tied to strategic planning throughout the year, best practices and innovative initiatives centered around who else – the customer!
You know tattoos are a serious business when an innovative skincare company unveils a line of products specifically for the ink crowd. Anthem Worldwide handled creative strategy and design across all media for Forest Labs’ Forever Ink brand. The result was striking.
Key performance indicators (KPIs) for graphics processes and artwork production don’t have to be confusing, labor-intensive or expensive to articulate and measure, contrary to what someone on your brand team might have said this very morning. But they do need to measure the right indicators and point you directly to solutions that you can enact.
Did you know that when KFC first tried to translate “Finger-Lickin’ Good!” into Chinese, the phrase the company used literally meant “Eat Your Fingers Off!”? It’s true, and it shows that even a master brand-localizer like KFC can stumble over branding and marketing in China.
Key performance indicators (KPIs) for graphics processes can cast a critical eye on many workflow stages and functions. But they can focus on more than the efficiency of your extended brand deployment team. A powerful subset of KPIs relates to the printing process and leverages data on quality characteristics like registration accuracy and dot-gain.
A very interesting blog post by an Indian packaging company points out that online retail makes far too little use of the hard-working assets that make packaging such a key influencer of shopper decisions in-store. With recent studies suggesting that packaging influences roughly three-quarters of all in-store grocery purchases, why are influential package assets rarely seen online?
We’ve written several times on the challenges for Western brands doing business in developing countries like China and India. We’ve focused on the branding challenges they face right now or in the near future, which is a sensible context given the need to please shareholders every quarter.
What are the trends in how consumer brands are analyzing key performance indicators (KPIs) for graphics processes like artwork preparation, premedia and printing? We recently asked Michael Leeds, Schawk, Inc.’s Vice President of Client Engagement, and he came back with two clear answers:
Recent research makes it clear that the distinctions between desktop computers, laptops, tablets and smartphones are disappearing. It might be more accurate to say that the interrelationships are expanding. But we still wonder if researchers are drawing the most useful conclusions. Let’s explain.
A recent article in SmartPlanet.com is titled “Madrid start-up will absolutely change the way you shop.” How many times have you heard that a new digital technology will “absolutely change” something? But even if the article doesn’t turn out to be accurate where a particular start-up is concerned, the technology it describes no doubt will.
Before making the movie Minority Report, Steven Spielberg gathered a group of futurists together to brainstorm on what life would be like in 2054. One of their key predictions? The startling rise of personalized interactive advertising.