As many of us are all too aware, major brands are reporting slow, to no growth. Over a 12-month period, 62 of the top 100 brands reported a decline of 4.4%, while 90 of the top 100 brands lost market share within their category overall.
Packaging that simply sits on the shelf and doesn’t talk to the Internet will soon be anachronistic. Through digitally empowered packaging, brand owners and retailers have the opportunity to win — driving consumer engagement and product transparency, while gaining brand loyalty.
With the entire food and beverage industry making mandatory label updates, Packaging Digest interviewed Carol Best, senior vice president, client engagement, SGK on the brand owner’s role in making the most of the FDA Nutrition Facts label change.