When labeling errors occur, stock prices can plummet overnight, so it is extremely important for companies to understand how to reduce the likelihood of costly recalls and avoid legal issues altogether.
Packaging and labeling errors account for more than half of product recalls. And the time spent identifying and correcting these errors is the biggest cause of pharma products not shipping on schedule.
Since the FDA’s proposal to revise the Nutrition and Supplement Facts Labels, manufacturers and brand owners in the food and beverage space have been exploring new ways to prepare and turn the update into a competitive advantage.
Bruce Miller, VP of Product Development at SGK, recently contributed to the first 2016 issue of Patterns, a collection of expert-driven content regarding the trends of start-to-finish brand performance.
Take a look at your brand online, across multiple retailers. Do you have control over its appearance, information and timeliness on the digital shelf? Can shoppers buy with the same confidence as they buy in-store?