Smart brands know that the root cause of the nutrition facts panel update is not political. It’s consumer-driven. There’s a groundswell need for greater transparency and education surrounding the food industry.
There’s no denying it, the prospect of “no cost” or “free” services can be extremely enticing. But when it comes to protecting brand standards and the integrity of your products’ printed packaging, marketers and brand owners must fully consider how the “free prepress” myth could impact brand integrity and your bottom line.
At Schawk, there’s nothing we cherish more than our relationships with our clients. Our offices across the globe are constantly looking for ways to strengthen those partnerships by enabling our clients to meet their strategic goals and objectives.
The Food Label Modernization Act (FLMA), which is set to be finalized in early 2016, represents a fantastic opportunity for brands to gain a competitive advantage, says Bruce Levinson, VP of Client Engagement at SGK.
Consumers have made it clear that they want better, more transparent food and drink labeling. Brands that update their labels with these shoppers in mind have a unique opportunity to get ahead of the competition.
The e-commerce market is rapidly exploding – in the last year alone the amount consumers have spent online increased by 11.2%. From customers moving online to do their weekly shopping, to consumers browsing comparison sites on their smartphones and tablets, the digital shelf is becoming just as important as the physical shelf.