Since the FDA’s proposal to revise the Nutrition and Supplement Facts Labels, manufacturers and brand owners in the food and beverage space have been exploring new ways to prepare and turn the update into a competitive advantage.
Bruce Miller, VP of Product Development at SGK, recently contributed to the first 2016 issue of Patterns, a collection of expert-driven content regarding the trends of start-to-finish brand performance.
Take a look at your brand online, across multiple retailers. Do you have control over its appearance, information and timeliness on the digital shelf? Can shoppers buy with the same confidence as they buy in-store?
Smart brands know that the root cause of the nutrition facts panel update is not political. It’s consumer-driven. There’s a groundswell need for greater transparency and education surrounding the food industry.
There’s no denying it, the prospect of “no cost” or “free” services can be extremely enticing. But when it comes to protecting brand standards and the integrity of your products’ printed packaging, marketers and brand owners must fully consider how the “free prepress” myth could impact brand integrity and your bottom line.
At Schawk, there’s nothing we cherish more than our relationships with our clients. Our offices across the globe are constantly looking for ways to strengthen those partnerships by enabling our clients to meet their strategic goals and objectives.