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3 Tips for Gaining Control of Your Brand on the Digital Shelf

The e-commerce market is rapidly exploding – in the last year alone the amount consumers have spent online increased by 11.2%. From customers moving online to do their weekly shopping, to consumers browsing comparison sites on their smartphones and tablets, the digital shelf is becoming just as important as the physical shelf.

Brand on a Wire: Walking The Tightrope of Regulatory & Consumer Trust

It’s not easy being a product package. There’s a lot of pressure to perform. You have to grab the attention of your consumers on the shelf and online. You have to convey a trusted brand name. And, you have to comply with stringent regulatory information. It’s like walking a tightrope – one misstep and your brand could be doomed.
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