It’s not easy being a product package. There’s a lot of pressure to perform. You have to grab the attention of your consumers on the shelf and online. You have to convey a trusted brand name. And, you have to comply with stringent regulatory information. It’s like walking a tightrope – one misstep and your brand could be doomed.
An extremely busy season of summer sport has kicked off, and this year in particular, sponsors and partners around the world are in the midst of launching their global marketing campaigns to capitalize on the buzz.