Do you know what to ask when buying flexo plates for primary packaging? The answers could provide greater insight into your supplier’s ability to deliver value long after your initial purchase. Read our Flexo Platemaking Buyer’s Guide for CPGs to see how Schawk can help you improve cost and get a better quality end result.
Before making the movie Minority Report, Steven Spielberg gathered a group of futurists together to brainstorm on what life would be like in 2054. One of their key predictions? The startling rise of personalized interactive advertising.
There’s no way around it: shoppers do a lot of impulse buying. Recent research confirms that even in a sluggish economy, U.S. shoppers persist in making impulse purchases – thanks especially to smartphones for those on-the-go and sale/promotion messaging for those in-store.
Every brand marketer whose products end up in packaging should read “Keeping Up Appearances,” a recent Packaging Today piece that describes the current (fast-moving) state of packaging artwork prepress and premedia technology. You’ll learn a lot.