The State of Packaging Graphics Management in Latin America and Beyond

There’s no denying it, the prospect of “no cost” or “free” services can be extremely enticing. But when it comes to protecting brand standards and the integrity of your products’ printed packaging, marketers and brand owners must fully consider how the “free prepress” myth could impact brand integrity and your bottom line.

How Can Your Product Packaging Work Harder for You Online?

A very interesting blog post by an Indian packaging company points out that online retail makes far too little use of the hard-working assets that make packaging such a key influencer of shopper decisions in-store. With recent studies suggesting that packaging influences roughly three-quarters of all in-store grocery purchases, why are influential package assets rarely seen online?